Every new site owner faces the dilemma that should whether the website be made according to the search engine requirements or as per the visitors. Undoubtedly this is a bit confusing matter. Your ultimate goal is your visitors and you can reach them through the search engines. So now you have to decide whether to focus on the destination or on the way. Certainly, the answer should be to focus on both.

Search Engines:
Though the site should be designed for the user but it should also keep search engines in mind. Many search engines say not to put special attention towards them but they have special webmasters where you can see information about the search engine. In these webmasters, you get to know about your website errors and what key phrase your site ranks for. If you will get such information then you might want to revamp your site according to the search engines, after all who doesn’t want a better search engine ranking.

Visitors:
Your website’s soul concern is to sell products or services. Hence you should emphasize on your visitors. At the end these are the people who are going to increase your business. Visitors will come when your website will look authentic and informative. It should be easy to navigate, catchy and informative. By this, you can optimize your page giving your visitors everything they wanted to buy. This makes you more desirable by the visitors and the search engines.

Websites are made to attract visitors but these visitors rely on search engines. Hence one needs to put equal attention to both the factors. You can lure visitors by putting key phrases but they won’t stay there unless your website is worthy and informative. You strive to provide the information then you can be easily optimized for all search engines. A good website is not only user-friendly but is also well optimized for the search engines.