What is Search Engine Optimization SEO?
The definition of Search Engine Optimization is to make your website search engine friendly. Search engine enables the internet user to find the sites of their interest when a keyword is entered by the user. A search engine runs the spiders, collects and stores the data from all over the world.

What is a search engine?
Search engine is a software program. It is designed to aid the users in searching documents, pages, files or folders, images, video, audio that is stored on the Internet.

What is Keyword?
Keywords are the words which rightly explain you business and company. When users type any of your keywords in search pages then your website appear in the search pages. Hence a website should be keyword rich so that the users can find you easily.

What is Meta tag?
Meta tags are the words which are used in HTML coding. This comprises keywords tag, description tag and title tag.

What is Alt tag?
Alt tag is the word which appears on images and other visuals when you move your mouse on them. This is also a unique tag to list your keywords.

What is a directory?
A directory is similar to a search engine in the sense that it too indexes websites. Directories are divided into various categories and sub-categories. Some directories charge a fee for reviewing a website, while others charge a fee for the inclusion of the website.

What are Spiders, Crawlers and Robots?
Search engines work by sending out what are called spiders, crawlers, or robots. Essentially, they crawl through cyberspace looking for web pages. When they get to a page, they take a sort of picture of the page, indexing the information on it, and integrating it into their giant database of millions of websites.

When you type a keyword into the search engines looking for websites with content on that topic, in a split second they go through billions of web pages that the spiders and robots have visited. Web pages are typically revisited every few weeks.

Are all search engines same and equal?
Though the basic characteristic of all search engines remains the same, each is unique. Algorithms, robots may cause difference in the way a search engine works. From the user point of view, they are different because of the speed with which a search engine gets the result, the layout, the way a sponsored link is displayed and its placement on the page.

Why is SEO important and how can it help my business?
To start with the fact that you have a website means that you want to reach out to clients and prospective customers, thus, the visibility of your website is of prime importance. SEO is the process of identifying the ideal keywords for a website and optimizing it in order to ensure that the website achieves high rankings on search engines and directories for those specific search terms and phrases. This in turn will direct the target audience to the website and should translate into revenue for it.

What does Page Rank mean?
Page Rank is a Google ranking system that is based on links. Page Rank is calculated by votes given to the links on a web page and the number of links pointing to that web page. Thus lesser number of links means more share of the vote is provided to each link. Page Rank is given on a scale of 0-10. However, the importance of the link in that page content is also given due consideration. For e.g. a auto spare part manufacturing site having links to a site on writing will not be given importance by Google. Similarly, Google also gives importance to the site, which is giving the link. For e.g. if 'A' a well-known site provides a link to site 'B', this link will be given more importance than a link given by site 'C' which is a relatively unknown site.

What is Google Analytics and how is it useful?
Google Analytics is a free web-statistics solution that provides regular website statistics and also combines it with Google Adwords. Thus Google Analytics informs you of how visitors found your website and the manner in which they behave on it. The advantages of Google Analytics are that web statistics are accessible and this can be used to make the site more search engine friendly.

Can you guarantee a number #1 position in the search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase in the organic search engine results. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.

Obtaining a specific ranking is analogous to managing a portfolio. Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your portfolio will be at a specific value or even that the amount will be up at all by a given date.

My website did not get accepted last time I submitted to the search engines... why?
Search Engine listings are not guaranteed to everyone who posts a website to the Internet. Search engines are for-profit businesses and have the right to refuse to list any site for virtually any reason. Strategy Consulting specialize in getting sites listed on Search Engines. We ensure all bases are covered and all necessary elements are present before submitting the finalized site to the search engines or directories.

How Long Does It Take?
Please bear in mind that once you apply to be indexed by the search engines, this time may vary drastically from one search engine to another. The reason is that each search engine has different criteria when deciding whether or not to list a website in its index. A search engine spider may visit your website, but may find that your site is not worth listing. The general rule is that, the better your website marketing efforts (SEO and link building), the better your chance of getting listed quickly.

Here's the length of time it currently takes to get listed at each of the major search engines once you have submitted your web page.

Remember, this is only a guideline on how long it takes to get listed.

Search Engine	Time
01. Google	Up to 4 weeks
02. Yahoo	Up to 2 weeks
03. Altavista	Showing Yahoo results
04. Alltheweb	Showing Yahoo results
05. MSN	Up to 2 months