Stage 1: Site Review

Simply put, in this stage, IKF tally the design, navigation, content and coding of your site with Search Engine algorithms. Every search engine uses its own unique formula, called an algorithm, to index and score websites. Search engines' algorithms weigh various factors, covering a website’s outer appearance and back-end coding, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.

Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Firstly because they are crucial to your website's visibility over the net and secondly, because, they are modified by search engines so frequently. Your knowledge of search engine algorithms needs to be updated all the time to ensure your website is right at the top.

We ensure that your website is as search engine friendly as possible. In Website Review, We will give you a detailed analysis of which algorithm your website abides by and which it has ignored. On this basis, we’ll also send you a set of recommendations and ensure that your website is well optimized and ready to be promoted.

Stage 2: Selection of Key Phrases

Key Phrases are the most probable group of words that your target market looks up in search engines for websites, products or services like yours. Selection of key phrases is a complicated and very important part of the Search Engine Marketing methodology. Keywords have to be:

For this, besides banking our expertise and knowledge of search engines, we also use an online keyword analyzing and reporting tool which helps identify target key phrases on the basis of Keyword Effectiveness Index or KEI, KEI is basically a measure of the traffic looking for a specific key phrase and the number of websites competing for the same.

Stage 3: Website Optimization

Recently search engines have begun to look for a theme in websites, meaning, your content and coding and names of links and pages should all be coordinated to re-iterate the same set of key phrases. Ideally, I target around two phrases per page and ensure that the entire page revolves around the same. Service deliverables in this phase include the following:

Stage 4: Search Engine Submissions

Based on your choice of target market, we carry out Manual Submissions your website to any or all of the following:

Stage 5: Monitoring and Reporting

Soon after submissions, IKF will begin to send you Monthly Ranking Reports so you can monitor the ascent of your search engine positions. IKF will monitor and maintain your website's rankings for a year and ensure that you scale higher, not slide lower.