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A website is not just a electronic brochure or any such simple advertising medium. It is different from traditional media in many respects. Internet advertising requires a different approach than off-line advertising. And not many 'expert' web designers know this.
As a result, the site seems like a 'white elephant'.

» Is your site reaching the audience it was meant for?
» Is it giving the information they need, and in an easy to use manner?
» Is it getting repeat audience?
» And last but not least, if it is a business site has it affected your business in a positive manner.

If answers to these questions is 'NO' then you need to redesign your site.

We, at IKF learn a lot about what works and what doesn’t by researching the layout, color scheme, text and images of other websites and then using that knowledge to make your site useful. We set some measurable goals and objectives.

The criteria of a successful site which we incorporate in sites designed and developed by us are:
» The site being found consistently thru' the vast expanse of cyberspace.
» Fast download due to prudent use of images and graphics.
» User friendly navigation i.e the user accesses the information without getting lost .
» User satisfaction and value addition i.e the user is satisfied and comes back for more.
» Maintenance is important to keep the site slim & trim.

So, don't make the mistake of letting your website become a cobweb.
 
 
 
 
 
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