10 Common Mistakes Organisations Make After Launching their Website

4 min read

“A goal without a plan is just a wish.”—Antoine de Saint-Exupéry, French writer and aviator

Did you know that according to a survey by Blue Corona, more than 75% of website visitors form an opinion about a company’s credibility based on their website design?

After investing time and resources into launching a website, it can be disheartening to see it fall short of expectations. But the reality is, many organisations make avoidable mistakes that can hinder the success of their online presence.

In this blog, we’ll uncover the top 10 pitfalls that can sabotage even the most promising of websites and offer solutions to steer clear of them. By avoiding these common blunders, you can breathe life into your website and ensure it becomes a powerful tool for reaching your goals.

Stepping on the Landmines of a Website Launch: Common Pitfalls Faced by Organisations

A website launch is just the beginning of a journey towards digital success. However, it’s not uncommon for organisations to make costly mistakes that can impede their progress. Here are the top 10 common pitfalls to watch out for!

1. Failing to Attend to Website Upkeep

One of the biggest mistakes organisations make after launching their website is neglecting website maintenance. Regular updates and maintenance are necessary to keep your website running smoothly, improve its functionality, and ensure that it remains secure. Neglecting these tasks can lead to slow page load times, broken links, and security vulnerabilities.

2. Ignoring Website Analytics

Another common mistake is ignoring website analytics. Analytics tools provide valuable insights into your website’s performance and can help you identify areas for improvement. By neglecting analytics, you may miss the opportunity to optimise your website for better results.

3. Failing to Optimise for Search Engines

Search engine optimization (SEO) plays a critical role in ensuring the success of your website. Organisations that neglect SEO after launching their website miss out on valuable traffic and potentially miss out on valuable customers.

4. Not Having a Mobile-friendly Website

With the majority of Internet traffic coming from mobile devices, it’s crucial to have a mobile-friendly website. Organisations that neglect to optimise their website for mobile, risk losing traffic and potentially damaging their brand reputation.

5. Not Updating Content Regularly

Website visitors expect fresh, relevant content, and neglecting to update your website regularly can result in a stale, outdated site. Regularly updating your website with new and relevant content keeps visitors engaged and helps improve search engine rankings.

6. Not Engaging with Visitors

Engaging with website visitors is crucial for building relationships and improving conversions. Organisations that neglect to engage with their visitors risk missing out on valuable opportunities to connect with customers and build their brand.

7. Ignoring the End-User Experience

User experience (UX) is crucial for the success of your website, and neglecting it can lead to high bounce rates, low conversions, and a negative impact on your brand reputation.

8. Not Integrating with Social Media

Social media is a powerful tool for promoting your website and building your brand, and neglecting to integrate your website with social media can result in missed opportunities.

9. Ignoring User Feedback

User feedback is crucial for improving your website and providing a better user experience. Organisations that neglect to solicit and respond to user feedback risk missing out on valuable insights and opportunities for improvement.

10. Not Securing the Website

Website security is critical for protecting it, along with your visitors’ information. Organisations that fail to secure their website risk losing the trust of their visitors and potentially damaging their brand reputation.

Launching a website is a massive accomplishment, but it’s just the starting line. By avoiding these mistakes, organisations can pave a smooth path towards digital excellence and reach their goals with ease. So, embrace the challenges and celebrate the wins, because with every stumble, there is a lesson to be learned and a step to get closer to success.

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