About Client
Diva Abaya Couture is a Dubai-based fashion brand that encapsulates the idea of affordable luxury. The brand holds speciality in designing abayas that offer the best of both worlds – traditional stitchery techniques contextualized in contemporary silhouettes. Equal parts chic and comfortable, the brand is a go-to destination for women who are modish yet modest.
Objective
- Diva Abaya Couture aimed to position itself as a leading provider of trendy and affordable fashion wear. The primary objectives were to build brand awareness and increase online sales, inquiries, and footfalls at their outlets. The dual focus was on creating a strong brand identity while driving conversions through social media.
Problem Statement
- The brand needed to differentiate itself in the competitive luxury abaya market by emphasizing its trendy designs and affordability.
- They faced challenges in increasing online sales and store visits while maintaining their luxury positioning.
- The need to effectively engage their audience and drive conversions through branding and awareness campaigns on social media platforms was critical.
Strategy & Execution
- Leveraged Facebook and Instagram to showcase trendy abaya designs, create curiosity, and engage the target audience, focusing heavily on Instagram Stories for increased reach and conversions.
- Developed engaging video content featuring buying guides and promoted the brand’s made-to-measure service to boost brand awareness and lead generation.
- Executed targeted Facebook and Instagram ad campaigns to drive traffic to the online portal and increase sales while maintaining a balance between branding and performance objectives.
- Implemented on-time Online Reputation Management (ORM) and efficient query handling to ensure prompt responses and enhance customer experience.
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