About Client
Synonymous with superlative craftsmanship and timeless aesthetics, M.B. Ashtekar is an iconic jewellery brand with a legacy of 80 years. Jewellery pieces designed by the brand are as much wearable art as they are personal ornaments. For today’s connoisseur of fine jewellery, M.B. Ashtekar represents the artistry of time-honoured tradition and exceptional designs. The brand’s creative philosophy, rich history, and unrivalled customer service make it a go-to destination for those who don’t just want to own jewellery but veritable heirloom pieces that are full of meaning and emotions.
Objective
M.B. Ashtekar aimed to position itself as a jewellery brand that seamlessly blends tradition with modernity, appealing to the contemporary customer while staying true to its iconic traditional roots. The goal was to craft a distinctive brand identity that evoked exclusivity and pride in owning their designs while engaging audiences through cost-effective and audience-centric social media strategies.
Problem Statement
- The brand needed to balance its traditional ethos with the expectations of a modern audience.
- It was essential to create campaigns that resonated emotionally while showcasing the brand’s craftsmanship and exclusivity.
- The challenge was to achieve this balance through innovative and engaging social media strategies while building brand awareness and loyalty.
Strategy & Execution
General Approach
- Developed a consumer-centric social media strategy emphasizing the brand’s tradition, elegance, and contemporary relevance.
- Crafted a mix of product-centric posts and engaging campaigns using contests, trivia, and themed posts to create awareness and boost engagement.
- Leveraged trending and branded hashtags to extend the reach of the campaigns and enhance visibility.
Campaigns
#BrideToBe
- Highlighted the emotional and aesthetic connection between brides and their jewellery to showcase exclusivity and pride in owning M.B. Ashtekar designs.
#ForYouCollection
- Targeted women with personalized jewellery options, emphasizing the uniqueness of their pieces.
#Dance&Dazzle
- Merged the vibrancy of dance with the elegance of jewellery to create a striking visual identity.
#InspiredbyNature
- Focused on nature-inspired jewellery designs to create an emotional connection with the audience.
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Our Campaign Snippets
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