Quick Summary
- Understand why social media is your real estate brand’s best friend and how to make it work for you.
- Get 15 proven tips to elevate your social media game and engage your audience like a pro.
- Know the mistakes most real estate companies make on social media and how to avoid them.
Table of Contents
- One Post That Changed Our View on Social Media
- 15 Real Estate Social Media Tips That Work
- Know Your Audience, Don’t Just Post for the Sake of Posting
- Collaborate with Local Influencers
- Don’t Just Post Listings, Create a Story
- Consistent Branding Across Platforms
- Post High-Quality Visuals
- Use Stories and Reels
- Show Behind-the-Scenes Content
- Leverage Video Marketing
- Engage with Your Followers
- Post at the Right Time
- Use Hashtags Wisely
- Run Targeted Ads
- Create Informative Content
- Stay Active with Real-Time Updates
- Track Your Success and Adjust
- Common Mistakes Real Estate Brands Make on Social Media (and How to Avoid Them)
- FAQs
One Post That Changed Our View on Social Media
A few years ago, one of our real estate clients at IKF came to us with a huge problem. Their social media marketing for real estate was all over the place. They posted random pictures of properties daily, sometimes even without a clear call to action. One day, I came across one of their posts, and all I could think was, “This looks like a digital flyer from the 90s.”
They posted regularly, but the engagement was as flat as a pancake. The likes were there, but nothing was translating into actual leads. That’s when it hit me. “Social media is not all about posting; it’s about interaction and conversion.”
Here’s a stat that proves this point:
According to a recent survey by the National Association of Realtors, 77% of real estate businesses say they get a higher quality of leads from social media marketing than from traditional methods. (Source – www.nar.realtor.com)
So, let’s begin with how social media marketing for real estate can turn your online presence into a lead-generating machine.
15 Social Media Tips That Work For Real Estate
1. Know Your Audience, Don’t Just Post for the Sake of Posting
2. Collaborate with Local Influencers
Partner with local influencers or community leaders who can help market your properties. Influencer marketing is not exclusive to fashion or beauty. Real estate social networks can benefit from it, too.
3. Don’t Just Post Listings, Create a Story
4. Consistent Branding Across Platforms
5. Post High-Quality Visuals
6. Use Stories and Reels
7. Show Behind-the-Scenes Content
8. Leverage Video Marketing
Research suggests that social media videos have a 1200% greater chance of being shared compared to text and images together. (Source – www.linkedin.com)
9. Engage with Your Followers
10. Post at the Right Time
In the case of real estate agents in metro cities like Mumbai or Bangalore might find that the evening hours after work—around 7–9 PM—are when people are most likely to engage. If you’re targeting working professionals or young families, weekends might be ideal for posting listings.
11. Use Hashtags Wisely
12. Run Targeted Ads
13. Create Informative Content
How can you do it?
- Create carousel posts on Instagram or LinkedIn (e.g., “5 Things First-Time Buyers Should Know”).
- You may use news posts like these: Interest Rates Just Went Up – What That Means for Buyers in India.
14. Stay Active with Real-Time Updates
15. Track Your Success and Adjust
Use analysis to track what does and doesn’t work. Web analytics are the GPS for your trip. They show you where you are and where you need to make a change. Continue to refine your approach based on actual data to maximize your real estate social media campaign.
Common Mistakes Real Estate Brands Make on Social Media (and How to Avoid Them)
1. Not Engaging with the Audience
Fix it: Reply to comments, DMs and interact with your followers regularly.
2. Ignoring Paid Social
Fix it: Invest in paid ads to target the right audience and boost visibility.
3. Posting Irrelevant Content
Fix it: Mix in informative content, stories, and client testimonials.
Final Thoughts: Real Estate Social Media is an Ongoing Investment
Your social media real estate marketing plan is not something you install and abandon. It’s a dynamic, constantly changing aspect of your business that demands attention, imagination, and endurance. These suggestions can help you make a good digital presence that converts fans into shoppers.
Therefore, take the time to analyze your social media marketing strategy for realtors. If it isn’t working, then now’s the time to go back and redefine your approach and begin employing these actionable findings as a tool in building your brand.
Need Help with Your Real Estate Social Media Strategy?
At IKF, we have effective social media marketing for real estate services that deliver. Let’s take your online image to the next level and make your company the go-to real estate company in your market.
Contact us today let’s build a social media strategy that succeeds!
FAQs
1.How can social media help real estate companies generate more leads?
2. What content do real estate companies need to share on social media?
3. Why is timing important when posting on social media for real estate?
4. How can hashtags improve engagement on real estate social media posts?
5. Should real estate brands rely on organic reach or paid social ads?
Paid social advertising allows real estate brands to engage their best clients more precisely and raise visibility, which is integral in getting to the right individuals.
6. How can real estate companies track the success of their social media strategy?
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
