Overview
As a Performance Marketing Executive, you will be responsible for planning, implementing, and optimizing digital marketing campaigns for clients to drive measurable results and achieve key performance indicators (KPIs). You will collaborate closely with cross-functional teams to execute integrated marketing strategies and maximize ROI across various digital channels.
Responsibilities
- Develop and execute performance marketing strategies to drive user acquisition, engagement, and retention across digital channels such as paid search, display advertising, social media, and email marketing.
- Create and manage end-to-end campaign execution, including campaign setup, budget allocation, bidding strategies, ad creatives, targeting, and scheduling.
- Monitor campaign performance metrics (e.g., CTR, CPA, ROAS) and conduct regular analysis to identify trends, insights, and areas for optimization.
- Utilize data analytics tools to track and measure campaign effectiveness, conduct A/B tests, and optimize conversion funnels for maximum efficiency.
- Collaborate with internal teams and external partners to develop compelling ad creatives, landing pages, and messaging that resonate with target audiences.
- Conduct market research and audience segmentation to identify target demographics, behaviours, and preferences for personalized targeting and messaging.
- Ability to craft compelling ad copies with in-depth target industry research using AI tools
- Manage digital marketing budgets effectively, ensuring optimal allocation of funds to achieve campaign objectives and maximize ROI.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing to drive continuous improvement and innovation.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1+ years of experience in performance marketing, with a proven track record of driving measurable results and achieving KPIs.
- Proficiency in digital marketing platforms and tools such as Google Ads, Meta Ads Manager, LinkedIn Ads, Native Ads etc.
- Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics).
- Excellent communication skills with the ability to convey complex ideas clearly and effectively.
- Detail-oriented with strong organizational and project management skills.
- Ability to thrive in a fast-paced environment and adapt to changing priorities and requirements.
- Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is a plus.
