About Client
Callisto Elements is a Pune-based interior brand specializing in the creation of home furnishings that embody the tenets of the contemporary way of living. From offering turn-key solutions or getting involved in just one phase of the project, the brand works closely with design professionals like interior designers, architects, and furniture manufacturing companies to breathe life into their creative visions.
Results
12 K
New Likes & Follows
8 K
Engaged Users
66 K
Post Reach
These results were achieved just in a span of two months.
Objective
- Callisto Elements aimed to leverage social media to highlight its premium services and showcase its craftsmanship. The objective was to target interior designers, architects, and high-net-worth individuals (HNIs) while maintaining brand consistency and sophistication.
Problem Statement
- The challenge was to effectively spotlight Callisto Elements’ premium persona and differentiate its offerings in the competitive luxury furniture market.
- The content needed to align with the established brand guidelines while appealing to an audience seeking exclusivity and meticulous craftsmanship.
- The task involved using social media platforms to drive awareness and engagement among a niche target group.
Strategy & Execution
General Social Media Approach
- Utilized Facebook, Instagram, and LinkedIn to target interior designers, architects, and HNIs, ensuring alignment with where the audience is most active.
- Designed creatives adhering to the brand’s premium persona and guidelines, complemented by sophisticated copy that resonated with the audience’s tastes.
Campaigns
- #ExpressYourselfWithCallisto
- Showcased a series of creatives featuring exclusive furniture products, paired with compelling copy lines to resonate with the audience’s desire for uniqueness.
- Focused on highlighting the meticulous craftsmanship and exclusivity synonymous with the brand to create a strong emotional connection.
- #TheCallistoDifference
- Highlighted the differentiators that set Callisto Elements apart from competitors through a series of creatives.
- Emphasized often-overlooked considerations in luxury furniture buying, encouraging the audience to value quality, attention to detail, and superior design.
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Our Campaign Snippets
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