About Client
Purotein is a chocolate-flavoured, vegetarian health drink for growing kids from Venky’s. Packed with essential vitamins and nutrients, Purotein is a great source of energy for kids. In addition to energizing kids, Purotein also enhances physical growth in kids by helping in muscle growth, building immunity, and supporting their overall well-being.
Objective
Purotein, a new entrant from Venky’s India in the health and drinks industry, aimed to establish brand awareness and recall among its target audience: mothers of children aged 4 years and above. The focus was on positioning Purotein as the ideal health drink to support the mother-child duo’s bond and wellbeing.
Problem Statement
- Purotein needed to break into the competitive health and drinks industry and establish itself as a trusted brand.
- The challenge was to resonate with mothers by addressing their concerns about their children’s health and habits.
- Campaigns required a creative and relatable approach to engage mothers and highlight Purotein’s benefits.
Strategy & Execution
General Approach
- Built a social media presence that emphasized relatable themes of motherhood and children’s health.
- Designed a series of engaging and thematic campaigns to creatively incorporate Purotein into the mother-child narrative.
Campaigns
#BeatTheBadHabits
- Focused on Navratri’s theme of eliminating evils by addressing common bad habits in children, such as video-game addiction and eating junk food.
#FutureReady
- Highlighted how children dream big and are passionate from an early age, encouraging parents to support their aspirations.
#BenefitsofPurotein
- Showcased the benefits of Purotein in a fun and engaging way by incorporating famous Bollywood dialogues into the creatives.
#AbFikarNahi
- A story-driven GIF campaign featuring Pinakin, a relatable character symbolizing modern children with unhealthy habits.
Want to Maximise Your Digital Impact?
Our digital marketing experts will devise strategies to maximise your online impact and ROI. Enhance your digital footprint today. Contact us at +91 88888 66110 or enquiry@ikf.co.in
Our Campaign Snippets
#TheIKFWay
If you are also looking to improve your presence and enhance your brand value on social media, we, at IKF, can help. Get in touch with our experts now to discuss your project with us. You can also call us at +91 88888 66110 or email us at sales@ikf.co.in.
