About Client
Kraft Bazaar is a marketplace celebrating creativity and craftsmanship, offering unique handmade products like jewelry, home décor, and custom accessories. It supports local artisans and small businesses, promoting sustainability and connecting buyers with one-of-a-kind items in a vibrant, community-driven shopping experience.
Results
increase in Instagram Engagement
increase recorded in Instagram Followers
Objective
To inspire customers by showcasing Kraft Bazaar’s handcrafted furniture while emphasizing the seamless integration of style, functionality, and affordability into their spaces. Enhance brand engagement and grow online presence through content-driven campaigns.
Problem Statement
Limited Awareness: The uniqueness of Kraft Bazaar’s handcrafted furniture had low visibility among potential customers.
Underutilized Content: Insufficiently promoted key furniture collections, reducing their market appeal.
Engagement Challenges: The lack of consistent, engaging digital content hindered brand connection and follower growth.
Strategy & Execution
Content Updates: Designed campaigns showcasing furniture collections emphasizing design, materials, and aesthetic appeal.
Creative Strategy:
Posts: Highlighted free shipping, secure payment, and stylish product features to enhance the shopping experience.
Campaign Diversification: Leveraged distinct content pillars, such as home transformation, product promotions, and collection showcases, to attract diverse audience segments.
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Our Campaign Snippets
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