About Client
IIMS Pune is an award-winning private B school offering business programmes to nurture students in an environment that is rich in entrepreneurial spirit and practical knowledge. IIMS Pune teaches across International Business, Human Resources, IT, Retail, and finance. The institute prides itself on offering industry relevant management training and professional milieu that fosters the development of future entrepreneurs and business leaders.
Results
30.44%
Organic Traffic Increased
81.76%
Page Views Increased
22.4 secs to 4.8 secs
Page Load Time Reduced
Objective
- IIMS Pune engaged IKF to design an SEO strategy that would help secure top rankings on Google.co.in. The focus was on leveraging technical SEO expertise to improve website visibility, rank for competitive education industry keywords, and build brand awareness, ensuring an optimal user experience and robust search engine performance.
Problem Statement
- IIMS Pune faced challenges in achieving high rankings for competitive keywords in the education industry. Performance issues such as slow page load times and technical inefficiencies hindered user experience and limited their visibility on SERPs, affecting their ability to attract and engage prospective audiences.
Strategy & Execution
Website Review and Performance Optimization:
- Conducted an in-depth analysis of the website to identify elements impacting performance and user experience.
- Addressed technical issues, including minifying JavaScript (JS) and cascading style sheets (JSS) and optimizing images to enhance page load speed.
- Migrated the website server from Windows to Linux for better loading times and performance stability.
SEO-Friendly Enhancements:
- Strategically integrated high search volume keywords to improve rankings and drive conversions.
- Implemented the HTTPS protocol to strengthen security and boost SEO efforts.
User Experience Improvement:
- Focused on reducing page load time to deliver a seamless and lag-free browsing experience for visitors.
- Optimized the website’s technical framework to align with SEO best practices, ensuring better usability and engagement.
Want to Maximise Your Digital Impact?
Our digital marketing experts will devise strategies to maximise your online impact and ROI. Enhance your digital footprint today. Contact us at +91 88888 66110 or enquiry@ikf.co.in
