About Client
Cian Health Care Pvt. Ltd. is a premier suppliers of a wide range of pharmaceutical drugs. Driven by passion and curiosity for science, the company manufactures safe, effective, and affordable products such as capsules, soft gels, tablets, ointments, and syrups. The company has been successful in widening its reach in over 32 countries and aspires to spread its roots further in the international market.
Results
12 K
New Likes & Follows
23 K
Engaged Users
1 K
LinkedIn Connection Increased
100 K
Post Reach
These results were achieved just in a span of two months.
Objective
- Cian aimed to build brand awareness by emphasizing its manufacturing strength, innovative capabilities, and research-driven processes. The goal was to highlight how its products contribute to eradicating diseases and improving health while generating inquiries for its export and franchise business models.
Problem Statement
General Social Media Approach
- Cian needed to establish a stronger brand presence and association with its value propositions, particularly its innovation and research-driven approach in the pharmaceutical sector.
- The brand faced the challenge of communicating its impact on health improvement and attracting potential stakeholders for export and franchise opportunities.
- Leveraging both the company’s social media presence and its MD’s personal LinkedIn profile was key to achieving these goals.
Strategy & Execution
General Social Media Approach
- Developed a dual strategy to focus on branding and inquiry generation through Cian’s social media platforms and MD Suraj Zanwar’s LinkedIn profile.
- Highlighted Cian’s achievements in the pharmaceutical space, including its brands, business models, and innovative solutions, to position it as a leader in its field.
MD Suraj Zanwar’s LinkedIn Campaigns
- Relationship Building
- Connected with like-minded professionals and stakeholders to strengthen existing relationships and initiate conversations with potential partners.
- Shared thought leadership posts to establish credibility and align with Cian’s mission to enhance and extend lives.
- Promoting Business Models
- Posted content focusing on Cian’s franchise and export opportunities, targeting investors and collaborators.
- Engaged with stakeholders through interactive posts, updates, and insights into Cian’s innovative approaches to the pharmaceutical industry.
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