About Client

Synonymous with superlative craftsmanship and timeless aesthetics, M.B. Ashtekar is an iconic jewellery brand with a legacy of 80 years. Jewellery pieces designed by the brand are as much wearable art as they are personal ornaments. For today’s connoisseur of fine jewellery, M.B. Ashtekar represents the artistry of time-honoured tradition and exceptional designs. The brand’s creative philosophy, rich history, and unrivalled customer service make it a go-to destination for those who don’t just want to own jewellery but veritable heirloom pieces that are full of meaning and emotions.

Objective

  • M.B. Ashtekar aimed to position itself as a jewellery brand that seamlessly blends tradition with modernity, appealing to the contemporary customer while staying true to its iconic traditional roots. The goal was to craft a distinctive brand identity that evoked exclusivity and pride in owning their designs while engaging audiences through cost-effective and audience-centric social media strategies.

Problem Statement

  • The brand needed to balance its traditional ethos with the expectations of a modern audience.
  • It was essential to create campaigns that resonated emotionally while showcasing the brand’s craftsmanship and exclusivity.
  • The challenge was to achieve this balance through innovative and engaging social media strategies while building brand awareness and loyalty.

Strategy & Execution

General Approach

  • Developed a consumer-centric social media strategy emphasizing the brand’s tradition, elegance, and contemporary relevance.
  • Crafted a mix of product-centric posts and engaging campaigns using contests, trivia, and themed posts to create awareness and boost engagement.
  • Leveraged trending and branded hashtags to extend the reach of the campaigns and enhance visibility.

Campaigns

#BrideToBe

  • Highlighted the emotional and aesthetic connection between brides and their jewellery to showcase exclusivity and pride in owning M.B. Ashtekar designs.

#ForYouCollection

  • Targeted women with personalized jewellery options, emphasizing the uniqueness of their pieces.

#Dance&Dazzle

  • Merged the vibrancy of dance with the elegance of jewellery to create a striking visual identity.

#InspiredbyNature

  • Focused on nature-inspired jewellery designs to create an emotional connection with the audience.

Want to Maximise Your Digital Impact?

Our digital marketing experts will devise strategies to maximise your online impact and ROI. Enhance your digital footprint today. Contact us at +91 88888 66110 or enquiry@ikf.co.in

Our Campaign Snippets

#TheIKFWay

If you are also looking to improve your presence and enhance your brand value on social media, we, at IKF, can help. Get in touch with our experts now to discuss your project with us. You can also call us at +91 88888 66110 or email us at sales@ikf.co.in.

Other Case Studies

Marigold Banquets’ 700% Engagement Surge with IKF

We are pleased with the services provided by the IKF team for Marigold Banquets ‘N’ Conventions.

Kraft Bazaar’s 35x Instagram Growth with IKF

Kraft Bazaar is a marketplace celebrating creativity and craftsmanship, offering unique handmade products like jewelry, home décor, and custom accessories.

IKF Drives Awareness for Cian’s Pharma Solutions

Cian Health Care Pvt. Ltd. is a premier suppliers of a wide range of pharmaceutical drugs.

IKF Transforms Callisto Elements’ Social Strategy

Callisto Elements is a Pune-based interior brand specializing in the creation of home furnishings that embody the tenets of the contemporary way of living.

IKF Boosts Awareness for Purotein’s Health Drinks

Purotein is a chocolate-flavoured, vegetarian health drink for growing kids from Venky’s.

IKF Helps Diva Abaya Couture Shine in Dubai’s Market

Diva Abaya Couture is a Dubai-based fashion brand that encapsulates the idea of affordable luxury.

AVIOR Gains 2000+ Leads & Cuts Costs with IKF

It’s been a wonderful experience to have IKF our Digital Partner whose team is helping manage the Digital Marketing of Avior Group.

Rovema Doubles Leads & Saves Costs with IKF

ROVEMA India aimed to develop a PPC strategy to enhance sales and market presence for their packaging machines.

Anuroop Wiwaha Achieves 500% Lead Growth with IKF

Anuroop Wiwaha is a trusted matrimonial platform dedicated to fostering meaningful connections.

IKF Doubles Leads for Marigold Banquets & Cuts Costs

Marigold Banquets, a luxury venue in Pune, offers premium spaces for weddings, corporate events, and celebrations.

IKF Boosts Local SEO for Cosmetic Laser Surgery Centre

Cosmetic Laser Surgery Centre offers a wide array of specialist cosmetic services for hair, face, skin care, anti-aging, and body.

IIMS Pune Increases Page Views by 80% with IKF

IIMS Pune is an award-winning private B school offering business programmes to nurture students in an environment that is rich in entrepreneurial spirit and practical knowledge.

Bauli Strengthens Online Presence with IKF’s Strategy

Bauli is a leading Italian confectionary brand known for their heavenly croissants that are lovingly made with traditional Italian recipe.

MIDAS Gains Visibility with IKF’s SEO Expertise

MIDAS is a Pune-based institute that aims to equip individuals who want to launch their startup.

Khed City Tops Search Rankings with IKF’s SEO Plan

A coming together of global design and state-of-the-art infrastructural facilities, Khed City is a prestigious project of the Kalyani Group and Maharashtra Industrial Development Corporation (MIDC).

CerveauSys Sees 20% Growth in Organic Traffic with IKF

CerveauSys is a leading creative management consulting firm specializing in helping businesses transform into robust, efficient organizations that grow sustainably and profitably.

IKF Boosts Praj’s Organic Traffic by 23%

Headquartered in Pune, Praj is one of India’s leading company specializing in bio-based technologies and engineering.

View All Case Studies

Looking forward to your digital transformation?

We'd love to hear about your project. Let’s work together, win new customers, and take your organisation to the level you envision! What do you want to start with?