The Impact of Voice Search on Website Design and SEO

3 min read

“Voice search is not just a feature, it’s a revolution in how we interact with technology.” – Sundar Pichai, CEO of Google

Voice search has emerged as a game-changer today, especially when convenience is key. Voice assistants like Google Assistant, Siri, and Alexa are being used more frequently by people to complete various activities, including site searches.

Website design and search engine optimisation (SEO) tactics have been and are being significantly impacted by this change in user behaviour.

Let’s examine how voice search affects website design and SEO as well as how businesses can adapt to this emerging trend.

The Rise of Voice Search

Due to their usability and hands-free capabilities, voice assistants have become extremely popular. Users may execute jobs, make transactions, and get immediate information with only a simple voice command.
Voice search usage has increased as a result of the widespread use of smartphones and smart speakers.
Google voice searches alone accounted for more than 27% of all online mobile activity worldwide, according to recent statistics.
It is necessary to reevaluate website design and SEO procedures in light of the increase in voice search queries.

Improved User Experience

Voice search queries are typically longer and more conversational than text-based searches due to natural language processing. To comprehend and successfully resolve these concerns, websites must be optimised.
Natural language processing (NLP) is a tool that organisations may employ to develop websites that offer a seamless user experience and boost consumer satisfaction.
Voice searches are primarily conducted on mobile devices due to their responsiveness to mobile platforms as well. Websites must be responsive to mobile devices as a result.
An effective viewing experience and simple navigation are provided by a responsive design, which guarantees that the website adapts to various screen sizes.

Optimising for Voice Search

To replicate real conversation, voice searches frequently include long-tail keywords. These colloquial expressions ought to be incorporated into website text.
Finding appropriate long-tail keywords that match user intent can be aided by keyword research tools.
Moreover, implementing structured data markup, such as Schema.org, helps search engines in better comprehending the content and context of a website.
Because of this, search engines may respond to voice search queries with more accurate and pertinent information.

Voice Search and SEO Strategy

Voice assistants frequently read out featured snippets, which are succinct and detailed user query responses.
The visibility and click-through rates of a website can be greatly improved by optimising material to appear as a featured snippet.
Voice searches are also widely utilised to identify nearby companies or services, according to local SEO optimisation.
Businesses should concentrate on local SEO optimisation, including consistent and accurate NAP (Name, Address, Phone Number) information, Google My Business listings, and localised content, to take advantage of this.

Future Trends to Look Forward to

As voice search continues to grow, voice commerce is not far behind.
Voice-enabled purchasing experiences need to be incorporated into website design and SEO techniques for businesses to be ready for this trend.
The idea of voice-first websites is developing too as voice search technology progresses.
These websites offer a personalised experience for voice search users since they are created with voice interactions in mind.

A paradigm shift in website design and SEO has been brought about by the introduction of voice search. Businesses need to change their tactics to account for this trend if they want to stay competitive.

We, at IKF, India’s top provider of web design and SEO services in India, encourage you to embrace the potential of voice search. Get in touch with us for expert advice now!