5 min read
Client Overview:
Industry: Manufacturing of Auto Components
Client Name: N/A (Confidential)
Location: Mumbai
Client’s Role: OEM for the largest two-wheeler and four-wheeler manufacturers in India
Services Provided: Website Maintenance Contract (AMC)
Challenges: Neglect of website maintenance post-development, leading to performance issues, security risks, and a poor user experience.
The Challenge:
For most companies, website design and development are viewed as a one-time task. This was the mindset of a leading auto components manufacturer based in Mumbai, an OEM for the country’s largest two-wheeler and four-wheeler manufacturers. They invested heavily in creating a robust and visually appealing website, but once the site went live, it was ignored for months and even years.
The company’s website was critical not only for sales and marketing but also for:
- Brand building in the industry
- Attracting potential employees
- Communicating with investors, vendors, and collaborators
- Serving as a resource for existing customers
Why Website Maintenance is Crucial:
Imagine hiring an employee but never monitoring their performance or providing them with training after the induction. Eventually, their effectiveness decreases. The same applies to your website—without regular reviews, it underperforms and fails to deliver its true value.
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The Solution:
- Regular updates for the website’s core system, plugins, and themes.
- Security monitoring and updates to prevent potential cyber-attacks and breaches.
- Content management, ensuring information about their products, services, and client testimonials stayed up-to-date.
- Performance optimization to ensure fast load times of website, improving user experience and SEO rankings.
- Backup services to ensure that, in the event of a failure, the website could be restored quickly with minimal disruption.
Five Advantages of Website Maintenance:
- Enhanced Security
Regular updates protect the website from vulnerabilities, particularly for platforms like WordPress, Drupal, Shopify, and Laravel. 90% of websites hacked are due to outdated software or plugins.
- Improved Performance
Continuous performance optimization ensures faster load times and a smoother user experience. Studies show that a 1-second delay in page load can lead to a 7% reduction in conversions.
- Better SEO Rankings
Google rewards websites that are regularly updated with fresh content and fast load times.Consistent maintenance improves SEO rankings, helping the website stay visible to potential clients.
- Increased User Engagement
Regular content updates, product launches, or news posts ensure visitors stay engaged and informed. A website that’s not updated often sees a 20-30% decrease in user retention.
- Prolonged Website Lifespan
Just like a machine, a well-maintained website performs better over a longer period, reducing the need for frequent redesigns and saving costs in the long term.
Neglecting Website Maintenance: Five Disadvantages
- Security Vulnerabilities
Without regular updates, websites become vulnerable to cyber-attacks, risking data breaches and damaging the company’s reputation.
- Declining User Experience
Slow load times and outdated content frustrate users, leading to high bounce rates and reduced engagement.
- Lower SEO Rankings
Websites that aren’t updated frequently fall in search rankings, making it harder for potential clients, collaborators, or even employees to find the business.
- Increased Downtime
Lack of maintenance can lead to unexpected downtimes. Website crashes or slow server responses can disrupt business activities, costing valuable sales and leads.
- Reduced Credibility
Outdated websites reflect poorly on a brand. Clients or potential partners may question whether the company is capable of staying updated with industry trends.
The Results
- 40% faster load times, reducing the website’s bounce rate by 20%.
- The Google ranking for their key pages improved by 15%, thanks to regular content updates and performance enhancements.
- No security breaches or hacks since the AMC began, ensuring 100% uptime for crucial product and service pages.
- A 30% increase in inquiries from both potential employees and business partners, who were impressed by the up-to-date and responsive website.
Maintaining an E-commerce or Corporate Website?
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Conclusion:
Just like a car requires regular maintenance, so does your website. Without proper upkeep, your website’s performance will deteriorate, negatively affecting user experience, security, and search engine rankings. Whether you’re in the manufacturing industry or any other sector, a well- maintained website is essential for sustaining business growth and staying competitive in today’s digital-first world.
At I Knowledge Factory Pvt Ltd, we specialize in Website AMC services in Pune for a wide range of platforms, including WordPress, Shopify, Drupal, and Laravel. Our goal is to ensure that your website remains an active asset for your business, consistently driving results and reflecting your brand’s excellence.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
