Understanding Different Types of PPC Ads: Search, Display, Social Media, and More

4 min read

“There is no question that paid search advertising is the fastest and most controllable way to get your business in front of people who are looking for your products or services.” – Neil Patel

As the digital landscape continues to evolve, PPC advertising remains a key component of any successful digital marketing strategy. With PPC, advertisers pay only when a user clicks on their ad, making it a cost-effective way to reach their target audience.

Let’s look at the different types of PPC ads and how they can be used to achieve different marketing goals.

What is PPC advertising?

PPC advertising is a type of digital advertising in which advertisers pay for each click on their ads.
This model allows advertisers to only pay for results, making it a cost-effective way to drive traffic to their website.
PPC ads can be displayed on search engines, social media platforms, and other websites.

Search Ads

Search ads are the most common type of PPC ads. These ads appear on search engine results pages (SERPs) when users search for specific keywords or phrases.
Search ads are highly targeted and can be customised to match the user’s search intent.
For example, if a user looks for “best running shoes,” they may see ads for running shoes or related products.

How to create search ads

Creating search ads involves selecting keywords that are relevant to your product or service and creating ad copy that includes those keywords.
Advertisers bid on keywords, and the highest bidder will have their ad displayed in the top position on the SERP.

Benefits of search ads

Search ads are highly targeted and can reach users who are actively searching for products or services like yours.
They are also cost-effective, as advertisers only pay when a user clicks on their ad.

Display Ads

Display ads are visual ads that appear on websites, mobile apps, and social media platforms.
These may include images, videos, and interactive elements.
Display ads can be highly targeted and can reach a large audience.

How to create display ads

Creating display ads involves designing ad creative, selecting targeting options, and choosing where to place your ads.
Advertisers can target users based on their demographics, interests, and behaviours.

Benefits of display ads

Display ads can be highly engaging and can help to build brand awareness.
They can reach a large audience and can be customised to match the user’s interests and behaviours.

Social Media Ads

Social media ads are ads that appear on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Social media ads can be highly targeted and can reach users based on their demographics, interests, and behaviours.

How to create social media ads

Creating social media ads involves designing ad creative, selecting targeting options, and choosing where to place your ads.
Advertisers can target users based on their demographics, interests, and behaviours.

Benefits of social media ads

Social media ads can be highly engaging and can help to build brand awareness.
They can reach a large audience and can be customised to match the user’s interests and behaviours.

Other types of PPC ads

There are several other types of PPC ads that advertisers can use to reach their target audience.

Remarketing Ads

Remarketing ads are ads that target users who have previously visited your website or interacted with your brand.
These ads can be highly targeted and can help to re-engage users who may have previously shown interest in your products or services.

Shopping Ads

Shopping ads are ads that appear on search engines and social media platforms and showcase products that are available for purchase.
These ads include product images, prices, and descriptions and can be highly effective at driving sales.

Video Ads

Video ads are ads that appear on video-sharing platforms such as YouTube.
These ads can include pre-roll ads that play before the user’s selected video, mid-roll ads that play during the video, or post-roll ads that play after the video has ended.
Video ads can be highly engaging and can help to build brand awareness.

Understanding the different types of PPC ads and how they can be used to achieve different marketing goals is essential for any business looking to succeed in digital advertising. By choosing the right type of PPC ad for your business and target audience, you can drive traffic to your website, generate leads, and ultimately increase sales and revenue.

If you’re looking to take your digital advertising game to the next level, look no further than IKF, the leading performance marketing company in Pune! With our expertise and cutting-edge strategies, we can help you achieve your marketing goals and drive results that matter. Contact us to know more and see how we can help your business grow!